Seafood Ethics

We provide evidence-based and transparent information on seafood mislabeling and fraud to promote ocean and food sustainability.

Fish Fraud

With the advent of genetic forensics, the documentation of mislabeling has increased, raising concerns about the identify, value, and safety of fish and other seafood.

Better Solutions

Our goal is to inform better solutions and decision-making for high-quality, safe, and sustainable seafood.

Applied Research

Information on fish fraud is confusing. Many claims lack scientific rigor and transparency. We sift through the information and science for you.

Transparency

We provide transparent information and insights into seafood mislabeling.

Evidence-based Trends

Information from multiple sources is closer to the truth than a single source. Known as meta-analysis, we analyze data from lots of studies to determine trends.